The Pieceful Gathering rebrand project was the capstone project for the graduating visual communications class of 2019. The goal was to pick a small business from the students’ hometowns and give the business an updated look. Visits to the businesses and interviewing the owners were encouraged. A new brand identity with a logo, stationary, a website, an email blast, and any other print media were created.

Pieceful Gathering is a small mother-daughter owned fabric shop that sells not only fabric but offers classes for quilting. They are located in Fox River Grove, Illinois off of Northwest Highway, Rt. 14.