Understanding print media and how it can be used to provide information, an existing business was used to create brochures of services that they offer. The brochures needed a new innovation that made them different than the standard trifold.

The Museum of Science and Industry (MSI) brochures provided standard ticketing information, location history, as well as special limited time displays. When unfolded completely the brochure would turn into an eleven by seventeen size poster for museum goers to take home and hang on their wall with one of the limited time display on it.